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THERMOS® ANNOUNCES 2009 HYDRATION FOCUS AT HOUSEWARES
ROLLING MEADOWS, Ill. (February 18, 2009) – Thermos takes hydration to a new level at this year’s International Home and Housewares Show with the launch of the Intak™ by Thermos® line and a revamped booth to highlight the company’s renewed focus on providing hydration solutions for the entire family. As the leader of the insulated beverageware category for over 100 years and a trusted brand among consumers, the Thermos brand continues to expand and projects significant growth through 2009, largely due to its growing hydration offerings and vacuumware products. Thermos continues to deliver on its mission to provide BPA-free beverage bottles for all family members to stay hydrated, most recently with a new product line for adults, Intak by Thermos. Additionally, Thermos offers reusable Foogo® sippy cups for infants and FUNtainer™ beverage bottles for kids. Like Thermos’ other hydration products, the Intak hydration bottle has been a success among consumers and media with numerous positive reviews including the New York Times and The Chicago Tribune, and consistently glowing online reviews from consumers. In the first six months of its limited retail launch, Intak exceeded sales projections by over twenty percent. “Thermos has built its business on providing innovative reusable containers, and not only is our new Intak product in line with this, it meets the consumer need for a great, affordable beverage option that is BPA-free,” said Rick Dias, Executive Vice President of Marketing and Sales at Thermos. “As the first company to produce insulated stainless steel sippy cups with our Foogo line, we are familiar with the consumer demand for great BPAfree products, and with Intak we found a category where we could innovate and add value.” The innovative Intak product line supports healthy, eco-conscious living and provides consumers an alternative to disposable bottled water. Made from BPA-free Eastman Tritan™ plastic, the lightweight Intak Hydration Bottle features a unique rotating intake meter to easily monitor daily liquid consumption, an easy opening leak proof lid, and a flip-up loop for great portability. The ergonomic design and vibrant color offerings make this product a stylish, eco-friendly way to stay hydrated on the go. The Intak line also includes BPA-free stainless steel models with TherMax® vacuum insulation that keeps drinks refreshingly cold for hours. Available in a variety of styles, they feature a unique easy-opening hygienic lid with a pop-up straw or drinking spout.
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BPA Free Why it matters

Bisphenol A

Bisphenol A (BPA) is a controversial chemical that can be found in the lining of food cans, certain water bottles and more. Some researchers have linked the hormone-mimicking chemical to a host of issues including behavioral and developmental effects in kids. Thermos plays it safe, and has made a commitment to only manufacture products that are BPA-free.